Salama Condoms looked for a campaign that could outline a lifestyle and a consumer profile rather than only the product. The result is a campaign that plays on originality, Kuwa Original in english translates «Choose Original» «Choose to be Original» and promote the idea of being yourself and believe in your originality.

The structure of the digital campaign, running on facebook and instagram, is based on a main video that presents our protagonists (real young people of Dar es Salaam, Tanzania) and 5 more educational videos where our young protagonists gives us their real opinion on sex questions and issues at their age. In parallel to the video content, photography was used to create posts that would amplify the buzz around it on social medias.

Client: Salama.

Agency: AIM Group, Tanzania.

My Role: Direction, Cameraman, Editing.

Credits: Aboubakar Malipula (asst. cameraman), Lilian Magari (asst. editor, junior producer).