Sauti Mpya. CSOs-media partnership for amplifying youth and women’s voices”, is a project co-funded by the European Union and We World – GVC in partnership with TBI, KIWOHEDE, dLab and TADIO and whose objective is “to strengthen CSOs role in promoting women’s and youth’s freedom of expression, access to information and awareness on fundamental freedoms” in the regions of Mbeya, Mtwara and Kigoma. The project needed several content components such as educational posters and a board game to be distributed in schools. The board game in particular was functional to teach child rights to the students. It has been printed on a material resistant to daily use and large enough for the students to put it on the floor and play in groups on it at their ease.
The project was particularly rewarding as it’s innovative and has been well received by teachers, students and authorities.
Client: We World.
My Role: Creative Director.
Board Game
The posters below were ideated to educate society to react towards certain behaviours and wrong habits often overlooked. For instance: corruption, gender violence, school skipping. They printed on durable material and hanged on public buildings visible to anyone. Using illustrations to explain and show these behaviours allowed us to reach everyone with easy visual language.
